Barry’s Bootcamp, known for its tough-love workouts, is looking for a little love of its own — but in the form of cash.
The company, which offers bootcamp-style workouts in a nightclub setting, is considering strategic options, including a sale or capital raise, according to a Wall Street Journal report Friday.
The group fitness chain, which counts celebrities among its clients, could fetch $100 million in a sale, informed sources told The Journal.
Investment bank Moelis & Co. is expected to contact potential buyers or investors in a process that would kick off later this summer or early fall, the Journal reported.
Founded in 1998 by fitness instructor Barry Jay, the company is on a fast growth track. It now operates out of 14 locations, mostly in the US.
The health and wellness sector has been drawing increasing interest from investors as more and more Americans look to shape up.
Barry’s offers an hour-long workout that combines cardio and strength training and alternates exercises like running on a treadmill with lifting weights against a backdrop of flashing lights and loud hip-hop music.