Media

Billboard near Times tower attacks Times over Abramson

The New York Times doesn’t have to look far to realize the Jill Abramson drama is not going away anytime soon.

A pro-Israel group made sure of that by putting up a gigantic sign across from the Times’ Midtown headquarters Friday, calling out the Grey Lady for being unfair to its ousted editor.

“The New York Times: Unfair to Jill Abramson? Definitely Unfair to Israel,” said the sign from the Committee for Accuracy in Middle East Reporting in America.

The several-story-high sign was erected directly across the street from The New York Times building on 40th Street and Eighth Avenue.

“It’s 100 percent an F-U to the Times,” said Dan Smith, who noticed the sign Friday evening.

“I think it’s just a topical, funny marketing device — nothing more than that,” said Alan Zinegrad, a lawyer who works in the Times building.

The Times suffered a PR black eye last week when it let Abramson go amid allegations of pay inequity. CAMERA decided to cash in on people’s outrage at the Times by sending a clear and concise message.

Times media editor Peter Lattman tweeted a photo of the sign to his 13,000 followers as soon as he noticed it going up Friday afternoon.

A 31-year-old digital artist, who didn’t want to give his name, said the sign caught his eye, too.

“It’s a bold statement putting it there right across from the Times window,” he said. “Both subjects are sensitive and controversial.”

This billboard is part of an ad campaign against the Times for their “journalistic malpractice when it comes to the way they misreport on Israel,” according to Gilead Ini, a research analyst at CAMERA.

“We’d like the newspaper to take note of the fact that people are paying attention to their poor reporting,” he said.

CAMERA has had other signs up in the same location condemning the Times for its coverage of Israel.