Dr. Oz cracks down on fake endorsements

Dr. Mehmet Oz is mad-as-hell — and he’s not going to take it anymore.

The “Dr. Oz” host is fed up with sketchy companies using his name, photo — and even video from his show — to sell products over the Internet they say he’s “endorsed” on the air.

And, on Tuesday’s episode of “Dr. Oz,” he takes matters into his own hands, flying to San Diego to confront Tarr, a company that sells the weight-loss product Garcinia Cambogia, which Oz promoted on his show last year as an effective dieting aid.

“If everyone was making a high-quality product it would be different — but these are folks who actually…create fake [Web] sites or create a Facebook page and they’re selling ineffective, fraudulent products to people using my name,” Oz told The Post.

“People get taken advantage of and lose hope, and when you take advantage of my viewers, I get angry,” Oz says.

One of the biggest offenders is Tarr, which featured Oz’s picture and video from his show on a Web site hawking Garcinia Cambogia. It took a private investigator hired by “Dr. Oz” to identify the company behind the Web site — but once Tarr was fingered, it ignored a cease-and-desist letter to remove the “Dr. Oz” video from its site.

(The show also recently tested Tarr’s Garcinia Cambogia, which contained only 10 percent of the ingredient that’s supposed to help weight loss.)

On Tuesday’s “Dr. Oz” (4 p.m./Ch. 5), viewers will watch as Oz storms the company’s facility in San Diego, camera crew in tow, while one of its owners, alerted to the raid, sneaks out the back door. Oz then goes to another of the company’s buildings a few miles away. A security official tells him to leave the premises, but not before Oz confronts someone affiliated with the company, who slams his car door and speeds away.

“These people know that business well, and even if I were to shut them down, it takes a day to create another new company,” Oz says. “The ads on the Web are so overtly fraudulent — if it says, ‘As seen on,’ it’s a pretty good sign it’s a fake ad — and the major players are unwilling or unable to enforce this.

“I’ve had numerous conversations with attorney generals and they’re utterly unable to do what needs to happen,” he says. “We did this segment to symbolize how toxic this is.

“Strictly speaking it’s not illegal but it’s a concern,” he says. “Going after the worst of the worst meant more to me than just protecting my name…an effort needs to be made to protect people and I want to make this a public problem.”