When the New Orleans NBA franchise decided to change its nickname from the Hornets to the Pelicans this offseason, it came with a mascot change.
The reaction to the new mascot before the start of the season was succinct: “Pierre the Pelican” is frightening to children and adults alike.
This pretty much sums it up:
Instead of hiding from the PR nightmare, the team turned it into a mildly amusing plot. Pierre suffered an injury playing pickup basketball against his fellow mascots and needed plastic surgery (and more fur?). Here in three tweets is the evolution of Pierre, just in time for New Orleans hosting the All-Star Game this weekend.