Business

Kardashian Kids line sparks big interest

The Kardashian sisters just unveiled their latest fashion product — Kardashian Kids — in a bid to grab a share of the lucrative $30 billion-plus children’s apparel industry in the US, and announced plans to grow it offshore.

The collection of 30 designs for girls up to 24 months old will be sold at Babies ‘R’ Us in 190 stores in the US, and online, beginning next month.

Bruno Schiavi, chairman and founder of Jupi Corp., the Los Angeles-based firm that launched the Kardashian Kollection in 2011, said sneak peeks of the line last week sparked “phenomenal interest.”

Schiavi is also planning to introduce the line via Babies ‘R’ Us retail partners abroad. The Kardashian Kollection fashion by Kourtney, Kim (pictured) and Khloe is now in 17 countries and will launch in Mexico in April.

Schiavi said the lower price point (from $14.99 to $29.99) would appeal to “moms [who] appreciate fashion at an amazing price.”

He believes Kids will appeal to moms who have watched the Kardashians grow up, as well as to young women who would buy the kids line as gifts.

The next Kids collection will launch in May/June, and the sisters are currently working on the third and fourth collections, he said.

Kim explains they got the idea for a children’s clothing line when Kourtney was pregnant with her second child, Penelope.