Advertising Age, which on Monday said it was cutting its print frequency from 46 times a year to 25 times, also handed out editorial promotions as part of the move.
Abbey Klaassen, who was the editor, was promoted to associate publisher/editorial and audience. “The simple truth is, we are doing a whole lot more than publishing a print magazine,” she said.
Executive Editor Matt Quinn, who joined Ad Age in May 2013 from the Wall Street Journal, will take over day-to-day operations, reporting to Klaasen.
The changes in frequency are effective with the Jan. 20 edition. “The reality is that Ad Age is now a 24-hour news service online, around the world and so we want to evolve the magazine with content better suited for the print medium,” said publisher Allison Arden.
The publication is profitable, Klaassen said: “There will be absolutely no staff reductions.” She said each issue will have at least 50 percent more pages than the current weekly edition.
“Five years ago, the majority of our editorial staff was tasked with publishing the news for the Advertising Age newspaper and website,” said Klaassen. “Today those same people are programming more news than ever across all of our platforms, including social, video, live events and conferences, awards programs, trend reports and even working with universities to bring up the next generation of advertising talent.”