Jack Ford, the son of the late President Gerald Ford, is teaming up with magazine entrepreneur Don Welsh to launch a new publishing company, Mountain Time Publishing.
They plan to produce a bi-weekly glossy lifestyle magazine, Mountain Time, that will be inserted into about 20 small daily newspapers in affluent ski resort towns across the West, with the first issue hitting right before Christmas.
“I think we have every rich person who goes to a mountain from Squaw Valley to Aspen,” said Welsh.
Ford will be the chairman and Welsh is the president of the new company.
The largest papers in the network are the Vail Daily and the Grand Junction Free Press, each with circulation around 15,000, and Wood River Journal in Sun Valley with circulation of 14,500.
The smallest paper is the Summit County Journal with circulation of only 2,000.
Total circulation will be in the 180,000 to 200,000 range.