News Corp. continued its aggressive revamp of MySpace yesterday, adding two of the digital world’s most respected executives to the social-networking Web site’s management team.
On his first day as MySpace’s new CEO, Owen Van Natta announced that former AOL executive Michael Jones and former MTV Networks chief digital officer Jason Hirschhorn have joined the company as COO and chief product officer, respectively.
Jones and Hirschhorn are key strategic hires for News Corp., (which also owns The Post.) as the duo has expertise in two areas that have been challenges for MySpace: Monetization and product creation.
MySpace is under pressure to produce revenue to match its user base, particularly since its lucrative $900 million advertising deal with Google may not be renewed next year.