Business

Zynga’s Pincus weighing IPO windfall

Zynga CEO Mark Pincus could land a mega-payday when his social-gaming juggernaut goes public, The Post has learned.

Pincus — not content with being a billionaire on paper — is weighing selling up to 10 percent of his Zynga shares when the company goes public, likely after Thanksgiving, according to a source close to the company.

Selling 10 percent of his more than 90 million shares would net Pincus upwards of $125 million, based on an earlier share sale. In March, before Zynga had filed for an IPO, Pincus sold 7.84 million shares for $110 million, or about $13.96 a piece.

The IPO price is likely to be significantly higher, the source said, adding that Pincus is still weighing whether to sell his own shares.

Zynga filed its latest report with regulators yesterday in preparation for its IPO, which has been stalled by unfavorable market conditions and a finicky Securities and Exchange Commission that has demanded ever more granular information about how the company makes its money.

The latest filing discloses quarterly snapshots of users’ average purchases of virtual goods within Zynga’s games, as well as the percentage of paying users who come from Facebook each quarter.

Zynga hopes it has satisfied regulators and can move ahead with the IPO, the source said. In July, Zynga filed with the SEC to raise as much as $1 billion.

A number of tech CEOs have not participated in their IPOs this year, including Groupon’s Andrew Mason and Jeff Weiner of LinkedIn.

Tech IPOs have been booming after a summer lull. Groupon took the leap earlier this month, and yesterday Angie’s List saw a 25 percent pop on its opening day. Yelp also filed papers yesterday en route to a $100 million IPO.