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WNBC-TV Channel 4 can ring up an extra $2 million in ad revenue for the Super Bowl thanks to the New York Giants’ trip to the NFL Championship Game, industry sources told The Post.
The added revenue comes from jacked-up rates on local TV spots that are set aside by the NBC network for its member stations.
WNBC-TV had been charging as much as $575,000 for a 30-second local spot during the game, according to a rate card obtained by The Post.
That is expected to jump to about $800,000, according to Madison Avenue sources, as advertisers race to get their spots before a larger-than-usual and more affluent TV audience.
The last time the Giants made the Super Bowl, in 2008, 97.5 million watched the game. A whopping 67 percent of all New York households were watching the game, 2 percentage points higher than the national average.
The added $2 million in ad revenue includes not only the game but any pre- and post-game coverage.
WNBC-TV had no comment.
Insiders said WNBC-TV has a handful of spots left for the Feb. 5 game against the New England Patriots in Indianapolis.
“In New York, anyone who hasn’t bought time will be trying to now, but most of it is sold out,” Gary Carr, head of national buying at TargetCast, said.
Sunday night’s NFC Championship between the Giants and the San Francisco 49ers scored its biggest number in 17 years, with 50 million viewers and raising expectations that Super Bowl viewership will be another record-breaker.
The NBC network sold out of Super Bowl spots months ago. NBC has been selling national spots for as much as $4 million, though media buyers said those are tied to spending on other NBC properties, such as the NBC Sports Network.
Advertisers are typically paying closer to $3.5 million for a 30-second spot — still a record price.
Aside from the network sellout, some marketers opt for local buys, rather than national spots, because rivals buy category exclusivity.
In past years, advertisers such as Heineken and Miller Lite have taken the local route in order to compete with Anheuser-Busch, which dominates the game every year.
Last year’s Super Bowl on Fox drew 111 million viewers. (News Corp. owns Fox and The Post.)