Hard-living rockers might not automatically make consumers think of fine wine, but “For Those About to Rock” legends AC/DC are lending their name to a new line.
The Australian band has entered into a partnership with New South Wales, Austrailia-based winery Warburn Estate to produce four bottled varieties, named after some of their hits — AC/DC “Back in Black” Shiraz, AC/DC “You Shook Me All Night Long” Moscato, AC/DC “Highway to Hell” Cabernet Sauvignon and AC/DC “Hells Bells” Sauvignon Blanc.
According to a fan website they are not the first rock band to launch a wine collection, with past trailblazers reportedly including KISS, Motorhead, Whitesnake and Warrant.
Steve Donohue, general manager of buying for the Woolworths Liquor Group which will sell the line, told Australian Associated Press that it was a “no-brainer” to sell the wine nationally.
“This is a world-wide phenomenon and a first in the marketplace,” he said.
One of the highest grossing bands of all time, AC/DC survived the death of original singer, Bon Scott — who died in London in February 1980 after a night of heavy drinking — to rack up more hits with his replacement Brian Johnson.