No need to get dressed this FNO – for the first year more than 200 online retailers are jumping on the bandwagon, bringing dresses and deals direct to your living room. All you have to do is click to buy.
* Shopbop
Peruse the retailer’s FNO collection, enter to win a $5,000 shopping spree and watch a live stream of all the festivities, such as interviews with designers, bloggers and fellow fashionistas. Shopbop.com/fashion-night-out
* Net-a-Porter
Hold the phone! Tech-savvy clothes horses can download a “Window Shop” app to their smartphones then visit the participating pop-up storefront at 55 Mercer Street. They’ll avoid register lines completely by clicking to buy once there (puchases will be delivered the next day) and can win prizes too.
Net-a-porter.com
* Polyvore
This site teams up with Vogue and Fashion’s Night Out to create
“FNO Style Setter,” where visitors can create stylish ensembles on the site from items online. The outfits will be judged by a rotating panel of editors and celebrity trend-setters, and winners get a trip to New York to attend a Vogue photo shoot and tour the fashion bible’s legendary fashion closet.
Polyvore.com
* Piperlime
Be the first to discover the site’s new celebrity editors, shop their picks for the season and snag a special secret treat while supplies last.
Piperlime.com
* Market Publique
The online vintage shop is selling a limited-edition collection with the Vintage Coalition, including sellers like Rock Paper Vintage, Hold My Gold, Telltale Hearts, Saltwater Gypsy and more.
Shop.marketpublique.com
* Birchbox
The e-tailer partners with Scoop NYC to sell a limited-edition box jam-packed with makeup and other beauty goodies. Their “Beauty Essentials Kit” also contains a Scoop gift card.
Birchbox.com
* b-glowing
Buy $125 worth of goods on the beauty Web site, and receive free shipping and a gift worth $110. The swag includes a Paul & Joe fall 2011 limited-edition cosmetic bag and deluxe samples from LipFusion XL, Lashes to Die For mascara, Xen-Tan, Paul & Joe Skin Care and Blinc mascara. You’ll also get a full-size Kai perfume roll-on and EF/Studio High Shine lip gloss.
B-glowing.com
* Bluefly
The discount online retailer is giving $30 off on Fashion’s Night Out. You can also watch the Closet Confessions of fashion-forward celebs such as Christian Siriano, Giuliana Rancic, Kimore Lee Simmons and Bethenny Frankel.
Bluefly.com