VEVEY, Switzerland — Nestlé, the world’s biggest food company, is seeking to conquer the dog-food market with special advertising targeted at man’s best friend, the firm said yesterday.
“Nestlé Purina has created the first-ever television commercial especially for dogs,” it said in a statement.
“The TV commercial to be screened on Austrian television uses different sounds — including a high-frequency tone — to capture the attention of four-legged friends and their owners.”