CUPERTINO, Calif. — A never-before-seen short film featuring Steve Jobs comically portraying the late US president Franklin Delano Roosevelt was uncovered by Network World.
The eight and a half minute video, called “1944,” is a continuation of the concept used for the now-iconic 1984 “Big Brother” ad that aired during the Super Bowl.
While IBM remains the enemy, this follow-up film takes place during World War II — making it a prequel of sorts.
According Network World, the project was designed to motivate Apple’s sales team at a 1984 meeting, a broadcast-quality production with a budget of $50,000.
Craig Elliott, the former Apple employee who leaked the video, said that he had “never seen [the film] anywhere else” and that there was “no additional circulation,” as far as he knew.
The film involved mostly professional actors, but a few Apple employees made brief cameos, including marketing exec Mike Murray as “The General,” as well as Jobs.
“General, you and your brave fighting force have a rendezvous with destiny. Your battle will be long, it will be hard, but it will be won. I am sure your victory will be great,” Jobs says on the phone in a 30-second excerpt scene posted to YouTube.
He then paused before looking into the camera and adding his signature line, “Insanely great.”
Apple’s famous “1984” commercial, which was directed by Ridley Scott, introduced the world to the personal computer. It was shown on Jan. 22, 1984, during the Super Bowl — and was an overnight smash.
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