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Mine’s longer than yours.
Instagram CEO Kevin Systrom showed off the popular photo app’s new feature that allows users to share 15-second snippets of video — putting it in direct competition with Twitter’s 6-second video phenomenon, Vine.
While the micro-video format isn’t new, Systrom declared Instagram Video “completely mind-blowing.”
“This changes everything,” Systrom said yesterday during an event at Facebook’s Menlo Park, Calif., headquarters.
Facebook bought Instagram for $1 billon last year, beating Twitter to the punch and creating bad blood between the two rivals in the process.
The new video-recording function was built right into Instagram’s app, and comes with 13 filters to stylize video.
Systrom said he employed the help of the “world’s leading video scientists” to smooth out shaky video with stabilization technology.
Video for Instagram will be available to 130 million users across Apple’s mobile iOS and Google’s Android platform.
Twitter’s Vine has been downloaded 13 million times.
Twitter launched Vine about six months ago, and has been touting the product ahead of competition from Facebook’s Instagram.
Instagram trumped Vine in the length of the videos, allowing users to film for 15 seconds, which it called the ideal time when taking into account the size of the files and how long users need to stretch their creativity.
Twitter’s calculations were different when it came up with Vine’s six-second limit, which the company said was carefully chosen.
“The team tested various video lengths, ranging from about 4 seconds to 10 seconds, as they were building Vine,” a Twitter spokesperson told The Post.
“They found that six seconds was the ideal length, from both the production and consumption side.”
Instagram also added its filter-style to the videos, something Vine does not yet offer.
“It’s everything we know and love about Instagram, but it moves,” Systrom said.
Video content — especially in quick bites — is the latest social media craze, and is seen as a key communication tool for networks that have evolved from their text-focused roots to more visual platforms.