There may soon be a few less Beemers driving across college campuses.
The maker of Verve energy drink, which pays its top recruiters up to $400 a month toward a leased BMW, Mercedes or Mini Cooper, will now offer these star performers up to $9,600 a year — double the cash — to help students pay for college.
Benson K. Boreyko, the founder and CEO of Vemma, which targets college students as salespersons, said he made the change after The Post reported on the car program.
The Post story pointed out that some of Vemma’s salesmen trash college, quoting one salesman who launched the college drive two years ago as saying, “college doesn’t guarantee anything but students loans.”
Now Boreyko has decided to give Vemma’s top performers a choice of the car payments or the college cash.
To get the extra college bonus, students have to bring in three customers.
Critics remain unimpressed.
“This is just another marketing ploy to entice college-age kids into sinking money into a losing proposition,” said Fran Silverman of truthinadvertising.org., “What students really need to know is that 92 percent of active distributors did not qualify for that level of bonus in 2012.”