Keith J. Kelly

Keith J. Kelly

Media

Time to lift its veil

Time Warner is expected to file its initial public offering documents for the spinoff of its Time Inc. publishing division Friday, sources said.

The filing will give a detailed financial picture for the last three years as well as the outlook going forward for Time Inc.

Investors will also get a peek at the salaries of top officers, including CEO Joe Ripp and Norman Pearlstine, the new chief content officer.

The last time those figures were publicly available was prior to the 1989 merger of Time Inc. and Warner Communications.

One key element that may be absent — at least from the initial filing — is the debt load for the division, sources said. The spinoff isn’t slated to be completed until the second quarter of next year.

Time Inc.’s revenue totaled $3.4 billion in 2012, down 7 percent from the preceding year. Adjusted operating profit fell 20 percent, to $463 million.

The erosion seems to have slowed in the most recent quarter. Revenue fell 2 percent to $818 million, while adjusted operating profit was $116 million, a drop of 8 percent.