Feeling like there’s a lack of separation between your online and offline (er, “real”) lives? You’re not alone. It’s not just our work and social lives straddling these spheres — now the design world is, too. From a new web retailer launching a homey (and home-like) NYC showroom to a magazine with a fully loaded shopping site, these new ventures will ensure your home always looks stylish — virtually or not.
You love Dwell for its magazine and website, with their endless photographs of flawless, drool-worthy modern homes. Now you can finally make Dwell style your style, too. This week Dwell Media launched the Dwell Store, “the go-to source for thousands of modern products by hundreds of top-notch designers.”
The online shop has everything from furnishings and tabletop to lighting and linens, with “exceptional products across all price points.” Must-have items include the colorful, contemporary Park Lounge Chair by Niels Bendtsen ($2,772) to cheery Blossom candlesticks (from $55).
Finally, your home will be at home in the modern world.
The Line is an “online retail experience,” curated by stylists Vanessa Traina and Morgan Wendelborn, selling fashion, beauty products and home goods.
The site, which opened last month, embodies “the search for refined, versatile and honest goods.” This means chic yet simple products for your pad, like a handmade porcelain Urania Egg Cup from KPM Berlin ($125) and a handblown glass water carafe by Deborah Ehrlich for Blue Hill ($285).
The world of The Line is available offline, too, at The Apartment (76 Greene St; 646-678-4908). At this “light-filled aerie” in SoHo (which looks like an actual apartment), visitors can check out all of the items available from The Line, plus take in an array of big-ticket items not available online, such as a fox fur throw ($9,500).
The Apartment — whose collection will change seasonally — is currently open by appointment only; events such as screenings, workshops and dinners are in the works.
Finally, Restoration Hardware steps into the contemporary art arena, launching RH Contemporary Art — a “multichannel platform” including a website, journal and Chelsea art gallery — on Saturday.
The “comprehensive program” promises “a new way to view, learn about and acquire artwork.” The 28,000-square-foot gallery (437 W. 16th St.; 212-675-4200) will open with “concurrent solo shows” from five up-and-coming artists including Nathan Baker and artist-in-residence Toby Christian; additional RH galleries are planned in “select” cities.
The venture’s online component (with artwork available for purchase) includes “dedicated artist specialists,” who will assist in everything from collection-building to framing to installing.
