Music

YouTube Awards disappoint with just 215K views

Google may own the biggest video destination site on the planet, but it couldn’t muster a single cable TV rating point with its inaugural live YouTube Music Awards on Sunday night.

The global event — more of a televised festival than awards show — was described by viewers on Twitter as “messy” and “boring.” And those were the kind ones.

The 90-minute online event seemed to confuse some by honoring big stars Eminem, Lady Gaga and Arcade Fire alongside complete unknowns such as South Korean girl group “Girl Generation,” which won best video.

Even with the bevy of bold-faced names, YouTube mustered just 215,000 views at its peak, the kind of numbers reserved for a mediocre amateur cat video.

Also, thanks to almost non-existent next-day promotion, six video highlights failed to gain much traction. Lady Gaga’s teary rendition of, “Dope,” garnered just 145,000 views within 24 hours.

By comparison, Miley Cyrus’s “Wrecking Ball,” garnered 19 million views on YouTube-hosted Vevo within the first 24 hours after it was posted.

Back in 2005, AOL live-streamed the global charity event, the Live 8 concert, and attracted 5 million users.

The poor performance of the music awards will no doubt be an eye-opener for sports leagues and others that are entertaining rights deals with Google.

Rich Greenfield, a BTIG analyst who follows new media closely, told The Post the success of the awards should be judged on a longer term. “It’s early; they’re learning,” he said.