Time Inc. is a week away from seeing what five potential suitors may offer to buy the whole company — but its management is still pressing ahead with its own digital efforts.
On Thursday, it launched Well Done, a social media brand created for food lovers who consume and share videos.
Well Done is led by Stacey Rivera, director of Time’s recently formed digital food desk, and Michael Grady, the supervising producer of a 10-person video team based in Birmingham, Ala.
They will produce a daily video- only slate of new recipes and food news that draws on titles like Cooking Light, Food & Wine, Real Simple, Southern Living and the digital site Extra Crispy and others.