Pharrell Williams doesn’t need to stay up all night to get lucky in fashion. Arby’s bought his gargantuan Vivienne Westwood “mountaineer” Grammys hat from him for $44,000 (it eerily echoed the roast beef fast-food chain’s logo; the money will go to charity). Williams’ own Comme des Garcons fragrance, GIRL, hits shelves in September (it is an olfactory companion to his just-released album of the same name).
Now, a source tells us, “Pharrell is in final conversations” and close to inking a deal with Adidas, joining a roster of ambassadors that includes Kanye West and Rita Ora. Williams sparked speculation when he wore custom Adidas red sneakers to the Oscars (though his shorts stole the spotlight). He also rocked a pair of the brand’s old school Stan Smiths during last month’s NBA All-Star Weekend emblazoned with the phrase, “I DUNNO.”
Perhaps a message to those speculating about his future deal?