Jennifer Gould

Jennifer Gould

Real Estate

Cupcake lovers rejoice! Crumbs re-opening in Columbus Square

Sweet news for New Yorkers: one of the first Crumbs Bake Shop locations to re-open under new owners will be the Columbus Square location, Side Dish has learned.

The bakery has come to an agreement with the landlord at 795 Columbus Ave. and is slated to open next month with offerings beyond cupcakes to include coffee and other drinks.

Crumbs abruptly closed down — with no notice to employees, landlords or customers — in July and filed for Chapter 11 bankruptcy protection shortly thereafter.

CNBC TV personality Marcus Lemonis, who hosts a show that tries to turn around failing businesses, and Dippin’ Dots owner Fischer Enterprises LLC won a bankruptcy auction for the chain with a $6.5 million bid.

Crumbs, founded in 2003, had a successful run until the cupcake craze cooled. By then, overexpansion and a failure to diversify beyond giant cupcakes caused it to crumble.

Under its new owners, Crumbs plans to re-open only 28 of its 49 locations in New York, Los Angeles, Chicago and Washington.

There is no news yet on whether a Crumbs will continue to work with Melita Bakery, in the Bronx, which has been with Crumbs since 2003.


Along with Crumbs, a new hamburger joint is also coming to Columbus Square.

Bareburger, an organic, all-natural line, is launching in 1,875 square feet in four to six weeks, Side Dish learned.

It will be a welcome addition to the Columbus Square complex, whose shops include Sephora, Michael’s, Home Goods and Yogurtland.

Bareburger, which launched in Astoria in 2009, has 18 locations, from Manhattan to Ohio.


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