Tech

Apple to give iTunes Radio some fresh attention

Phones and watches may not be all Apple will discuss on Sept. 9.

The Cupertino-based consumer giant is giving iTunes Radio some fresh attention. Sources tell On The Money that the firm is out negotiating international music licenses in order to roll out the streaming service around the globe.

Some think the deals will be bagged in time for the latest product announcements though others say late September is a more realistic time frame.

While iTunes Radio hasn’t rocked leader Pandora just yet, Pandora’s lack of presence in major overseas markets may give Apple the chance to steal its signal strength.

Meanwhile, Apple’s iTunes content boss Robert Kondrk is souping up his team promoting David Dorn to run the iTunes store and former Beats CEO Ian Rogers is now running iTunes Radio.

Looks like Jimmy Iovine’s Beats boys are getting some fresh challenges now that they’re inside the mothership.

Apple declined comment.