Mall goths, you’re in luck: Lorde has collaborated with cosmetics giant MAC on a collection due in stores Thursday.
Oh, Lorde the self-proclaimed feminist, you ask? In partnership with the beauty industry — that Photoshop-loving network of ethically dubious multibillion-dollar corporations fueled by historically racist and unrealistic images suggesting women must paradoxically conceal to enhance themselves to be considered attractive? Yes, it is very interesting.
Almost as interesting as a floppy-haired Kiwi rising to fame and fortune on “Royals,” a song that mocks those very things. A tune she later turned on, because — again — hypocritical, capricious teen.
The line consists of only two products — a deep plum lipstick named “Pure Heroine” and a black eyeliner, “Rapidblack.” We’ve long suspected that the singer’s lipstick serves as a lubricant for her loud-ass mouth, so hey, maybe the whole thing makes sense.
There’s just one thing we want to make clear, Lorde: Instead of communicating expressive agency with your dark lip like, say, Klaus Nomi or Siouxsie Sioux, you are now just turning a profit. So feel free to fill your Lanvin pockets, but please, acknowledge you, too, are a cog in the machine.
