Uber is firing up the Uber Chopper to connect its car users to helicopters starting Thursday.
The car-share service struck a partnership with hot New York startup Blade, which enables its users to order up a copter to the Hamptons with the tap of an app.
Uber’s New York customers will see a promotion starting Thursday which will pass them to Blade’s platform to order a flight if they’re in a hurry to start the festivities.
The move is aimed at providing Uber customers with a point-to-point service. Uber users would in theory be able to order up a ride to the East Side heliport at 34th Street and then board one of Blade’s fleet of choppers and have an Uber vehicle waiting at the other end to whisk them to their beach houses.
The helicopter rides are much higher-margin than Uber’s typical car rides, and some speculate they could figure larger in Uber’s business model in the future.
Uber’s New York general manager, Josh Mohrer, told The Post this is the second year of operation for Uber Chopper. Last year, Uber provided a connection via Liberty Helicopters, which holds a stake in Blade.
“We have a pretty large customer base in the Hamptons, it’s our third summer out there,” Mohrer said. He added: “We see it as the beginning of a tradition.”
Uber has some half-million users, according to recent reports. The Blade app has received some 6,000 downloads since it launched Memorial Day weekend.
Blade has quickly established itself, flying the likes of music marketing executive Steve Stoute, Katie Lee Joel and Universal music executive Charlie Walk to the East End.
Since it began, Blade has also linked with ABC Home to design its own terminal at the East Side heliport.
Blade general manager Evan Licht declined to comment on speculation that Blade is headed to service other resort communities. “Uber is there to help us and we’re there to help them to build out on top of doing our own volume,” Licht said.