Corporate America is craving Bruno Mars — but the 28-year- old Grammy Award winning singer has yet to fall in love with Madison Avenue.
Mars, whose worldwide fame is expected to grow enormously after his Super Bowl halftime performance on Sunday, has so far turned a deaf ear on the host of endorsement offers sitting in his lap, sources said.
Microsoft, LG Electronics, Beats and a range of soft drink firms are chasing the Hawaiian-born star, who has 17.6 million Twitter followers, a source told The Post.
If marketers had their way, Mars would look more like a Nascar driver than the cool crooner he is.
Jarrod Moses, a branding expert, told The Post that if Sunday is a fun day for Mars, the singer will be able to jack up his endorsement fee ask to “$2 million to $4 million.”
Mars’ music has been licensed to appear in ads for Hyundai and Pepsi.
Mars was named Billboard artist of the year in 2013 and picked up a Grammy Award last weekend.
The Warner Music Group artist is worth around $17 million, according to reports.
“Mars appeals to Latin Americans, he’s pop, he’s an amazing musician and an amazing persona,” Moses added. “He’s been smart to be conservative.”
Meanwhile Mars’ label, Warner’s Atlantic Records, is gearing up to make the most of his Super Bowl appearance. His latest tour, “Moonshine Jungle,” continues this winter. Mars is also set to be a guest DJ for Apple’s iRadio.