Discount Tim is at it again.
Apple CEO Tim Cook lowered prices Tuesday on its MacBook Pros while unveiling upgrades, making the stylish laptops even more competitive in an era of declining PC sales.
The company lowered the price of its older 13-inch MacBook Pro by $100 to $1,099. Apple also cut the price of its new 15-inch retina display MacBook Pro with a faster processor and more memory by $200 to $2,499.
In April, Apple slashed prices on its lightweight MacBook Airs, pushing the cheapest model to under $1,000 for the first time.
The lower-priced strategy appears to be working.
Last week, Apple said Mac sales soared a whopping 18 percent — setting a record for the June quarter. Cook said the surge was driven by sales of the lightweight and portable Macbook Air.