The Robb Report, the small magazine for the super elite audience, is on the block.
The company has been owned since 2002 by William Curtis, a magazine entrepreneur who at various times owned Worth magazine — since sold to Sandow — and regional magazines in upscale communities.
He gradually scaled back and sold off his publications.
Curtis has taken it on and off the block over the years. At one time, he was said to have hired Goldman Sachs with an asking price of $500 million, but the 2008 market meltdown soured that effort.
The firm of Berkery Noyes is said to have been hired to handle the divestment action.
Calls to Berkery Noyes and Curtis at his Malibu, Calif., office were not returned.