Fashion & Beauty

The Keep shopping app will change your life

As a fashion editor and stylist, the last thing I need is a shortcut to shopping — so whenever anyone tries to pitch an app facilitating that, I immediately make a “do not download” mental note.

One shopping app, Keep, has asked me to be their guest stylist this week. The app allows users to curate folders chock-full of the fashionable must-haves they find online and is essentially a shoppable Pinterest: It has a “universal” cart in which users can place any item they find on Keep’s Web site — be it from Zara, Opening Ceremony or ABC Carpet — and purchase with one click.

The app has come in handy for my personal and professional storyboarding, and prepping for New York Fashion Week. Check out my NYFW wardrobe essentials, and make sure to click — and keep — with caution.