Ticket sales for Super Bowl XLVIII improved with the weather forecast this week but are still expected to end up with the cheapest resale value for a Super Bowl in more than a decade, according to experts.
Despite a prediction from The Weather Channel that the high temperature Sunday could reach 49 degrees at MetLife Stadium, ticket aggregator seatgeek.com reported the average resale price for the game between the Broncos and Seahawks was just $1,767 on Friday.
That was down significantly from the average price of $2,015, and puts the game on track to be the cheapest in terms of resale price since the Patriots’ 2002 Super Bowl win over the Rams in New Orleans.
Tickets were available on the secondary market for as low as $1,310 — just $510 over face value — on Friday night.
A SeatGeek spokesman said the company expects activity to pick up again Saturday and especially Sunday, but that prices are likely to continue dropping.
That’s in part because of concerns about the weather, as well as the fact both teams are at least 1,700 miles from New York and their fans haven’t traveled well.
“Historically, the last 48 hours prior to kickoff on Sunday is the period of the most activity and volatility in the Super Bowl ticket market, and each year, more tickets are sold on secondary markets on Super Bowl Sunday than on any other day leading up to the game,” the company said in a statement.
The cheapest seat available for resale had a face value of $800, while the most expensive was $2,500 — a new Super Bowl record. The NFL sold out the 82,500-seat stadium long ago, so all eyes are on the resale market.
Ticket sales on the secondary market were extremely slow early in the week but picked up Friday morning, when popular site StubHub reported half as many seats available — roughly 2,200 — as were left just two days before.