Were you planning to buy your kids fancy new clothes to ring in the new school year? Well, they don’t want ’em.
More than 40 percent of kids from ages 8 to 18 would rather have a new smartphone, laptop or tablet, according to a new survey by online shopping site eBates. Roughly the same number of parents (43%) think their kids want new clothes this time of year.
Only 10% of parents thought high-tech products were what their youngsters wanted.
The survey also revealed that 43% of parents plan to do their back-to-school shopping in August, as opposed to July or September.
And 55% of parents plan to spend the same amount this year that they did last year, which suggests that unless those parents splurged on high-tech gadgets in 2011, their digitally-savvy kids may be disappointed.
eBates surveyed 2,208 parents and 1,142 kids nationwide in June.