Media

Beats by Dr. Dre’s World Cup ad will get you pumped

This is one of the most emotive, inspirational pieces of advertising you will ever see. A young man, urged by wise words from his father echoing in his headphones, prepares for battle on the World Cup stage.

The young man happens to be Brazilian football hero Neymar Jr, but he could be anyone. He could be an amateur or the world’s most famous pofessional. The point is, he is in the zone, and he is about to play the biggest match of his life.

What happens next is well worth the five minutes of your life it will take to watch the full video.

But the story behind the ad for ‘Beats by Dre’ headphones, made specially for the upcoming FIFA World Cup, is almost as incredible as the video itself.

For starters, one of the biggest athletes in the world, a man worth over $180 million, asked to be in it. We speak of none other than LeBron James.

The ad features a slew of the world’s best soccer (or football, if you’re one of those people…) players as well as a few other cameos. But it’s the cameo by NBA superstar LeBron James that will surprise you.

Media website Ad Age reports that his inclusion is a result of James asking Beats if he could be in the commercial. No, it was not the other way around. The world’s best basketball player actually wanted to make sure he wouldn’t miss out on a Beats cameo.

And this, by the way, is why Apple just bought Beats for $3.2 billion.

Apple is a cool company, a very cool company and it just bought a company that is as cool, if not cooler. The fact that high profile people like LeBron James want to be associated with the brand reinforces why Apple spent a truckload on Beats.

The only question now is, will Samsung be angry that their poster boy ambassador has cosied up to their greatest enemy’s new acquisition?

And here’s the other question which people on social media are asking today: did Nike, which is famous for having the best sport ads, just get taken to school?

This article originally appeared on News.com.au.