Metro

Atlantic City rolls dice on ad blitz

ATLANTIC CITY, NJ — Atlantic City is taking its show on the road.

The seaside casino resort is opening a tourism roadshow today at Penn’s Landing in Philadelphia that will bring its “Do AC” message into the heart of competitors’ turf in a bid to drum up new business for the New Jersey gambling mecca.

Spa massages, DJ performances and chances to win prizes are included, but there will be no actual gambling or alcohol provided.