KFC’s quest to change chicken into as many shapes as possible might be coming to an end because the company is rolling out yet another unnatural variation of their signature recipe: fried boneless chicken chunks.
The new chicken platform, which will be unleashed upon the world on April 14th, comes in either dark or light meat varieties and allows customers the opportunity to chow down on delicious fried goodness without having to strip meat off legbones or breastplates.
The new offering reflects the growing popularity of nuggets and strips that are easier to eat on the go. KFC says nearly four out five servings of fried chicken in the US are now boneless.
Based on customer trends, the company says chicken with bones could eventually be pushed off its menu entirely.
Customers can order the new boneless chicken chunks which include two pieces, a side, a biscuit and a drink for $4.99. They also come in buckets, which include four pieces of boneless chicken and six pieces of chicken with bones for $14.99. The boneless chicken option costs the same as the regular fried chicken.
A piece of the boneless white meat has 200 calories and 8 grams of fat. A dark meat piece has 250 calories.
Spokesman Rick Maynard said it took two to three years to develop its version of boneless chicken, which performed strongly in test markets including Oklahoma City and Omaha last year.
KFC has more than 18,000 restaurants around the world, including more than 4,500 in the US Its parent company Yum Brands Inc. also owns Taco Bell and Pizza Hut, which have also been introducing major new menu offerings in recent months.
Shares of Yum Brands fell 67 cents to $67.06 in premarket trading Friday, in step with a broader market decline in trading ahead of the opening.
With AP