Business

Chernin bids for Hulu

Former News Corp. president Peter Chernin bid around $500 million for Hulu, the online video streaming service he helped create in 2007, according to two sources with knowledge of Hulu’s sale process.

The website, jointly controlled by News Corp. and Walt Disney, reached out to potential buyers in March after initially contemplating a deal in which one would buy out the other.

Chernin, a former Hulu board member who now runs a media holding company, is among those interested, the sources said.

Chernin left News Corp. in 2009 to assemble The Chernin Group, whose holdings span film and TV production and owns stakes in high-tech companies, including online radio service Pandora Media. News Corp. owns The Post.

Hulu’s owners have for years pondered the direction of a service that now has more than 3 million subscribers for its premium offering and generated revenue of about $700 million last year.

The owners have shopped Hulu before, rejecting bids in 2011.

The company also considered an initial public offering in 2010.

Charles Sipkins, Chernin’s spokesman, declined comment. A Hulu spokeswoman also had no comment.

Representatives for News Corp. did not respond to requests for comment. Disney declined to comment.