While the sessions at the Cannes Lions were all about native advertising, or sponsored content, it was perhaps appropriate that Robin Thicke sang “Blurred Lines” at Viacom CEO Philippe Dauman’s party on Thursday night.
Dauman, who invited the crooner to entertain advertising bigs, revealed at a session that Sir Martin Sorrell had been dancing to the song at the Château de la Napoule event.
But while Sorrell may have had fun, he further complained that the Cannes Lions festival has turned into a superficial bash that has gotten away from its roots as an agency ad competition and turned into a crass show of wealth.
“There should be less partying and more working,” he said, to which Dauman responded: “How about partying while we work?” Whoever accused Dauman of being dull clearly has never seen him in the south of France.