Dick Costolo has seen the Klieg light: television companies are valuable partners for Twitter.
“Twitter is the social soundtrack for TV,” the company’s chief executive said yesterday in an onstage interview at the D: All Things Digital conference in Rancho Palos Verdes, Calif.
“We’ve decided to invest heavily in that,” said Costolo. “There’s a bunch of ways we can be complimentary to broadcasters.”
Twitter is adding video content to bolster ad revenue in a bid to reach $1 billion in sales by 2014. Earlier this month, it announced a partnership with the NBA to stream game highlights, as well as a deal with ESPN, to show snippets from other sports, including college football.