Is this a joke? A “Saturday Night Live” spoof? A trailer for Harlequin’s Superromance line?
No, those cheesetastic 30 seconds are the trailer for the new “Bridges of Madison County” musical. And that dazed babe is famously blond Broadway star Kelli O’Hara in a brunette wig.
Here’s the thing, though. This commercial — which I’ve seen several times on TV, so it’s not just a YouTube curio — isn’t shilling for a $6 paperback but a $140 orchestra seat. What genius thought this would make anybody whip out their credit card?
Maybe the show’s marketing brains should have recycled the trailer for the 1995 movie and added a super-fast, unintelligible disclaimer warning “There’s no Meryl and no Clint, and also now it’s a show.”
Yeah, that would work.