ABSTRACT:
Spanish TV in the U.S. is finally having its day in the sun.
Media companies are increasingly courting the burgeoning Latino population , which now makes up some 11 percent of the U.S. population, while growing five times faster than everyone else.
That growth coincides with another trend in the TV business – niche programming. With myriad cable channels splintering TV audiences, networks are increasingly trying to appeal to niche groups.
Univision still has a much larger audience than Telemundo, but competition “will increase now that Telemundo has some very powerful backers,” predicted Michael Wolf, head of the media practice at consulting firm Booz Allen & Hamilton .