Fuse is officially on the auction block.
Parent MSG Entertainment has hired investment banker JPMorgan to shop the small music cable channel, The Post has learned.
The Post first reported the likelihood of a sale of the music network in March.
MSG confirmed in a statement to The Post that it has been approached by parties with an interest in the network.
“We have been approached by certain parties expressing interest in Fuse and have retained JPMorgan to explore all strategic alternatives. We will have no further comment on the matter,” the company said.
Far less known than MTV or VH1, Fuse has struggled to stand out from the pack. It has cycled through various managers and programming concepts — most recently an overhaul of its primetime lineup that included “Fuse News” — without gaining much traction.
Fuse is available in about 73 million homes and gets an average of six cents a month per subscriber from pay-TV providers, according to SNL Kagan.
What Fuse could fetch in a sale is hard to pin down. While CurrentTV sold for $500 million last summer, a 50 percent stake in TV Guide sold to CBS for $100 million in March 2013.
While Fuse attracts valuable young viewers, many are migrating to web destinations such as online music hub Vevo.
Vevo has expressed an interest in becoming a traditional TV network and could be a potentially interested party.