Kris Jenner is no slouch in the self-promotion department but she has a ways to go to prove her business acumen.
The matriarch of the Kardashian-Jenner reality TV clan turned a 60-minute interview at New York’s annual Advertising Week into a relentless pitch session for her family.
Her sitdown with Scott Donaton, chief content officer at Universal McCann, on Tuesday was billed as a session on brand building — that is, her own.
Jenner plugged son Rob Kardashian’s sock line, husband Bruce Jenner’s motivational speaking gigs, daughters Kendall and Kylie Jenner’s clothing lines, and her own talk show on Fox.
The notorious “momager” said she is such a micro-manager that she visited luxury department store Nieman Marcus to clean the shelves and arrange Rob’s sock line.
After the session, several attendees complained they had come for marketing insights only to be barraged with one big endorsement for “Keeping up with the Kardashians.”
Jenner said the family members are such workaholics they didn’t even take a break between the filming of seasons eight and nine. The show is seen in 150 countries.
“There are more episodes of our show than ‘I Love Lucy,’” Jenner said. “That’s nutty.”
She also touted the family’s social media chops, noting that the women alone have 62 million followers on Twitter and are paid to post photos to Instagram, too. They’re working on campaigns for Gillette and Kotex, among many others, and have nine fragrances between them.
Jenner also defended her family against social media bullies.
“There are a very small percentage of loud voices and bullies. It’s a fickle world we live in,” she said.
“People think they can say anything. These people are not twelve years old.”