Fashion & Beauty

Olsen sibs come to JCPenney

You know you’re doing something right when the Olsen twins think you have style. That’s the message for JCPenney. The store just scored Mary-Kate and Ashley’s new teen line, Olsenboye, in stores Nov. 5, after the twins called the discount department store looking to get in on the action. “They’ve done such a good job with other brands. I ❤ Ronson has been a great brand and a really good example of how they’re sort of fashion-forward,” Mary-Kate told The Post after selling the new merchandise out of the brand’s mobile pop-up shop.

And these sisters know a little something about fashion. Love them or hate them for it — they invented and perfected boho hobo style — their luxury collection, The Row, and contemporary line, Elizabeth and James, earned them a place in the CFDA this year. Their ice-cream-truck-turned-boutique is stocked full of merchandise and has already made stops this week in Union Square and Herald Square, and is scheduled to hit Washington Square Park today between 2:30 and 6:30 p.m.

Olsenboye, the Olsen’s Norwegian ancestral name, is slated to roll out in 600 JCPenney stores in February, but a limited-edition capsule collection will be in NYC stores on Tuesday. And while the tiny twin-set is counting their pennies — their combined net worth is bout $300 million — they’re saving yours: The items are priced between $20 and $60 — but everything in the truck has been discounted to $10 or $15.

Next week’s collection isn’t groundbreaking — there are lots of solid basics, soft long-sleeve tunics, striped long-sleeve thermals and T-shirts — but spring’s selection of minidresses, cropped denim jacket and blazers seems promising.

The highlights — coincidentally MK and Ashley’s favorite pieces — include trendy plaid flannel shirts and soft denim jeggings (that’s jeans-style leggings). Sizes go from 0 to 15.

“It’s really lighthearted, fun and stylish,” says Ashley.

“You have your basics and your trend pieces, and each season is based on a different city. It’s fun. And it’s good fashion.”

And taking a cue from the world’s most fashionable city, the fall 2009 and spring 2010 collections are inspired by New York City.