Lululemon Athletica, maker of high-priced yoga gear, will start opening standalone men’s stores by 2016, outgoing Chief Executive Officer Christine Day said yesterday.
While Day said Lululemon’s existing menswear has sold well, brands associated with women tend to struggle to reach men.
Since Lululemon announced Day’s departure, shares have plunged, dropping 12 percent in 2013. But they rose 4 percent, to $66.84, yesterday.