US News

Call this girly mag Playb-oy!

JERUSALEM — Israelis can now read Playboy “for the articles,” as a Hebrew-language edition launched yesterday.

“Our target is men who want a taste of the good life, and also women who are curious about the tastes of the men in their lives,” said owner and publisher Daniel Pomerantz.

Although Playboy has been available, the new edition features Israeli models and articles by Israeli writers.