VETERAN B-movie actor Bruce Campbell (“Evil Dead”) takes his trademark self-deprecation to new depths in the ultra-campy “My Name Is Bruce,” directing as well as playing “himself” as an egotistical, drunken womanizer.
In a script by Mark Verheiden that panders shamelessly to Campbell’s fans, an adoring Goth teen (Taylor Sharpe) summons his reluctant idol from the set of “Cave Aliens 2” to battle Guan-Di, a real-life Chinese god of war/bean curd.
The “real-life” Campbell is a nose-picking, clueless coward who says things like, “You don’t know fear – you’ve never worked with Sam Raimi” and equates the challenge with making back-to-back direct-to-video horror movies in Romania.
While sporadically funny, the sophomoric “My Name Is Bruce” is no “Bubba Ho-Tep,” the movie where Campbell unforgettably played Elvis Presley as a nursing home patient battling a mummy with the help of John F. Kennedy.
But Campbell’s fans can feel free to add a star or two.
Running time: 86 minutes. Rated R (profanity, violence). At the Sunshine, Houston Street and Second Avenue.