Business

Bewkes getting Ginsberg

Time Warner plans to hire former News Corp. executive Gary Ginsberg to be a senior adviser to CEO Jeffrey Bewkes, The Post has learned.

According to several sources with knowledge of the situation, Time Warner’s board was expected to sign off on Ginsberg’s hiring at a board meeting yesterday. An official announcement is expected sometime in the next week.

Ginsberg, 47, will advise Bewkes on a wide range of corporate issues, including oversight of marketing and corporate affairs. Sources said his appointment is just the first stage of what will ultimately be a restructuring of Time Warner’s senior-management ranks under Bewkes.

A Time Warner rep declined to comment. Ginsberg did not respond to calls or e-mails.

Ginsberg’s hiring follows the departure of longtime Time Warner corporate communications boss Ed Adler last week. Sources were careful to note, however, that Ginsberg’s arrival wasn’t why Adler resigned. They said Adler had already spoken to Bewkes several times about leaving the company before the CEO began discussions with Ginsberg.

“Ginsberg’s role is bigger than the one Ed had,” said one source involved in the discussions. “He’s not being brought in to replace Ed.”

Time Warner plans to name Adler’s successor in coming weeks, sources said.

At News Corp., which owns The Post, Ginsberg held the title of executive vice president of global marketing and corporate affairs.