Facebook highlighted on Wednesday two advertising campaigns in an attempt to persuade advertisers that its massive membership base and ability to hone in on specific audiences makes it a more effective advertising platform than broadcast TV.
The No. 1 social network revealed in a blog post details about marketing campaigns from the American Association of Retired People and the American Legacy Foundation to show how Facebook can target specific age groups among its audience of more than 1 billion global users, which rivals the number of people watching TV.
Television has long gotten the lion’s share of ad dollars, with more than $66 billion in 2013 in the US alone, according to eMarketer. Facebook generated roughly $7 billion in global ad revenue during the same year.