Fox Broadcasting and Viacom are angling to join other TV networks set to cash in on as much as $50 million in court-ordered anti-tobacco ads.
The ads will appear on ABC, CBS and NBC as part of a 2006 ruling against tobacco companies.
Fox and Viacom, which owns MTV, Comedy Central and BET, have asked the US District Court in Washington, DC, to include their networks, arguing ABC, CBS and NBC won’t effectively reach young adults and African Americans.