Lizzy Jagger, the leggy model daughter of Jerry Hall and Mick Jagger, struts her stuff in a sexy new ad campaign for Row NYC — a new Times Square hotel.
The New York-born Jagger, 29, who splits her time between NYC and London, told On the Money the campaign will be digital, print and billboard and was inspired by paparazzi photographer Ron Galella, who took iconic shots of her parents along with other denizens of Studio 54 and the 1970s glamour era.
The idea was to re-create that essence and bring some of that New York electricity back in a very modern way, she says. The 1,300 rooms-plus hotel, formerly the Milford Hotel and now owned by Highgate Hotels and Rockpoint Group, got a $140 million makeover. There are scenes of Gotham on each floor, including photos of Soho, the East Village, Greenwich Village, the Lower East Side and Meatpacking District.
The billboards will be on Seventh Avenue for the entire block between 49th and 50th streets; ads will appear in fashion magazines — Cosmo, Instyle, Harpers, Elle, Marie Claire.