Want to dress like Kim Kardashian (right)? Look no further than Pradux.com, a social commerce site that lets consumers buy what they see.
Alex Koblenz, 29, came up with the idea years ago after attending a Jay Z concert. After Koblenz (who was a trader for more than four years before working for the NFL in entertainment marketing) spent hours scouring the Web to find out what outfit the rapper was wearing, he knew there had to be an easier way.
Enter Pradux (a play on the word “products”). The website officially launched Thursday.
Thanks to partnerships with retailers like Intermix, Nordstrom and Net-a-Porter, as well as deals with individual stylists, the Pradux database is already populated with what stars are wearing on more than 50 television shows, from “Keeping Up With the Kardashians” to “Scandal.” Film, music and sports stars will be added to the site soon.
The site presents a picture of a complete look and then breaks down the individual items so consumers can choose to “Buy It” or “Save It.” When purchases are made, Pradux earns a percent of the revenue.